The Applicant Auction is a voluntary mechanism for resolving string contention among applicants in ICANN's gTLD program. Our approach is fair, transparent, and efficient.

In the Applicant Auction model, applicants that value the strings the most compensate other applicants for withdrawing their applications.

With this approach, everyone wins. If you don't win your TLD in the auction, you get paid for withdrawing your application. In the ICANN auction, if you don't win the auction, you receive nothing. Read more

A second important benefit of the Applicant Auction is that buyers get their TLDs allocated sooner, enabling them to plan for and invest in its successful launch.

We conducted our first auction in June 2013, and to date have resolved contention for 28 gTLDs with an aggregate price of over $45 million.

Learn more about the auction design >>

Latest Updates


The Applicant Auction team is getting an increasing number of requests from applicants who are scheduled for ICANN's Last Resort auction and would prefer to participate in the Applicant Auction instead.

A common question is: What is my last chance to participate in your private auction? 

This blogpost will be helpful.