The Applicant Auction is a voluntary mechanism for resolving string contention among applicants in ICANN's gTLD program. Our approach is fair, transparent, and efficient.
In the Applicant Auction model, applicants that value the strings the most compensate other applicants for withdrawing their applications.
With this approach, everyone wins. If you don't win your TLD in the auction, you get paid for withdrawing your application. In the ICANN auction, if you don't win the auction, you receive nothing. Read more
A second important benefit of the Applicant Auction is that buyers get their TLDs allocated sooner, enabling them to plan for and invest in its successful launch.
We conducted our first auction in June 2013, and to date have resolved contention for 53 gTLDs with an aggregate prices north of $100 million.