The Applicant Auction is a voluntary mechanism for resolving string contention among applicants in ICANN's gTLD program. Our approach is fair, transparent, and efficient.

In the Applicant Auction model, applicants that value the strings the most compensate other applicants for withdrawing their applications.

With this approach, everyone wins. If you don't win your TLD in the auction, you get paid for withdrawing your application. In the ICANN auction, if you don't win the auction, you receive nothing. Read more

A second important benefit of the Applicant Auction is that buyers get their TLDs allocated sooner, enabling them to plan for and invest in its successful launch.

We conducted our first auction in June 2013, and to date have resolved contention for over 70 gTLDs.

Learn more about the auction design >>

Latest Updates


We will be holding a Top Level Auction (TLA) on Feb 27th for .REISE.

The .REISE TLA will be a simultaneous ascending clock auction, similar to the format of the Applicant Auction. There will be no buyer commission for this auction, so there will be no additional fees - you just pay the winning price if you win. 

Bidding starts at $400,000 and there is no reserve.

For more information on the .REISE auction, please email Please check the Auction Schedule for relevant dates.